Experienced strategic thinker shaping innovative solutions for AmericanExpress, British Airways, Woolworths and UNSW. Marketing Manager of Amex, founder of TTA, a leading communications group soldto McCann Erickson where he ran their national communications group. Applying leading customer centric design, David created Membership Rewards for Amex to become the widest used global loyalty program, transforming British Airway’s innovation capabilities for business customers. He fostered over 4 years Talke’s portfolio company, Mobile Learning, to win the one of the largest mobile workforce training contracts in Australia, whilst addressing the innovation and research translation chasm for the University of NSW.